In today’s fast-paced digital marketing world, video marketing has become essential for real estate businesses looking to attract and engage potential clients.
With most home buyers and sellers starting their property search online, realtors and agents must have a solid online presence that stands out from the competition. Video marketing offers a dynamic and engaging way to showcase properties, highlight agent services, and build trust with potential clients.
In this article, we’ll explore the benefits of video marketing for real estate businesses and introduce InVideo. This user-friendly video creation software offers a simple, cost-effective way to create high-quality listing and marketing videos. Discover how InVideo can help you take your real estate marketing to the next level.
Why Is Video Marketing Important for Real Estate Businesses?
Video marketing has become an increasingly important tool for real estate businesses. Here are some of the benefits and advantages of using video marketing for real estate:
Video content tends to capture and hold viewers’ attention better than text or images alone, leading to higher engagement rates and better chances of converting potential clients into actual ones.
Better Property Showcasing
Videos allow real estate agents to showcase properties in a dynamic and immersive way, highlighting features and amenities that may be difficult to convey through static images or written descriptions alone. Video clips also provide a more accurate representation of the property, giving viewers a better sense of what it would be like to visit and live there.
Video content is highly shareable and can reach a wider audience through social media posts and other online channels, increasing brand awareness and lead generation.
Videos can help real estate agents build trust with potential clients by showcasing their knowledge, expertise, and personality. By presenting themselves as approachable and knowledgeable professionals, agents can build a strong rapport with viewers and increase their chances of winning new business.
Creating videos may seem time-consuming, but streamlining the showcasing property process can save time in the long run. Instead of scheduling multiple property tours and in-person meetings, agents can use videos to pre-screen potential clients and narrow down their list of serious prospects.
Video content can also enhance a website’s search engine rankings, making it easier for potential clients to find and engage with a real estate business online.
With so many benefits to video marketing, it’s no wonder that real estate video makers are eager to incorporate it into their marketing strategy. However, creating professional-quality videos can be daunting, especially for those who need social media video production with background music.
That’s where InVideo comes in. InVideo is a web-based video editing software that offers a simple and affordable way for real estate agents to create high-quality listing and marketing videos.
Its user-friendly interface and time-saving features make it easy for even the most novice online video editors to create compelling videos that can help take their marketing efforts to the next level.
What Is InVideo?
InVideo is a web-based video editing software allowing users to quickly and easily create professional-quality real estate videos. Its features include a vast library of pre-made templates, stock footage, a music library, and intuitive drag-and-drop tools that make editing a breeze.
With InVideo, you can create engaging listing and marketing videos in a matter of minutes without video editing tool experience.
In addition to its user-friendly interface, cloud-based system, and extensive library of resources, InVideo also offers several benefits to real estate businesses, including:
- Professional quality videos: Professional designers and filmmakers create InVideo templates, stock music and footage options, ensuring the entire video looks polished and visually appealing.
- Time-saving features and templates: InVideo’s templates and drag-and-drop tools make video editing quick and easy, allowing real estate agents to create high-quality real estate video in minutes without spending hours learning complex video creation software.
- Cost-effective solution for video marketing: InVideo is a more affordable option for video creation than hiring professional video editors, employees or production companies. It is a cost-effective solution for real estate businesses looking to incorporate video into their marketing strategy.
One of InVideo’s key features is its user-friendly interface, which allows even the most novice online video editors to create professional-looking and stunning video clips. With a drag-and-drop editor, customizable template or blank templates, and easy-to-use features, InVideo takes the guesswork out of video creation.
This allows real estate agents to focus on showcasing their properties and services rather than spending hours mastering complex editing software and using professional tools.
InVideo offers a range of pricing options to fit different business needs and budgets. The Free plan includes access to basic features and templates for those who want to try the video editor. The Business plan includes 60 HD video exports for cloud storage, ten iStock media, 20 remove backgrounds, and no watermark on videos for $15 per month for those small businesses, educators, and influencers.
The Unlimited plan offers a range of features such as unlimited HD video exports, 120 iStock media, 40 removed backgrounds, and no watermark on videos for $30 per month for those agencies or large businesses. Real estate businesses can choose the plan that best fits their needs and upgrade or downgrade as they grow or change.
I’d suggest getting started with the Business plan. It will give you some incredible videos for listings and communities you are trying to promote. These are incredible to use on social media and in your newsletters.
Overall, InVideo is an ideal solution for real estate businesses looking to create high-quality videos quickly and easily. Its user-friendly interface, vast library of resources, and cost-effective pricing options make it attractive for agents and brokers looking to incorporate video into their marketing strategy.
How InVideo Can Be Used for Real Estate Businesses
One of the most significant benefits of using InVideo for real estate businesses is the ability to create compelling marketing and property listing videos. Here are some ways real estate agents can use InVideo to showcase their properties and services:
To Showcase Property Features and Amenities
InVideo allows real estate agents to highlight their properties’ best features and amenities in a visually engaging way. Agents can use InVideo’s premade templates or create their custom video ads with background music, adding high-quality footage of the property’s interior and exterior and any special features, such as a pool or a stunning view.
To Highlight the Neighborhood and Local Area
In addition to showcasing the property with video ads, real estate agents can use InVideo to create real estate videos highlighting the local area and its attractions. This can include footage of nearby restaurants, shops, and parks and information about local schools and transportation options.
To Introduce Agents and Their Services
Using InVideo, real estate agents can create videos introducing themselves and their services. This can include footage of the agent discussing their experience and expertise and testimonial videos from satisfied clients.
To Promote the Agency and Its Offerings
InVideo can also be used to create promotional videos for the agency and its offerings. This can include videos highlighting the agency’s values, mission, and approach to real estate, as well as blog posts or promo videos for special events.
To Highlight Testimonials and Client Success Stories
InVideo is also an excellent tool for creating testimonial videos that highlight client success stories. Real estate agents can showcase satisfied clients and their positive user experiences, helping to build trust and credibility with potential clients.
Overall, InVideo is a versatile tool that can be used in various ways to create engaging and effective marketing videos for real estate businesses.
Success Stories of Real Estate Businesses Using InVideo
Real estate businesses worldwide have discovered the benefits of using InVideo for video marketing. Here are some examples of realtors and agents who have successfully used InVideo to promote their properties and services:
- Michael Bailey is a top-performing real estate agent in the UK, and he attributes a significant portion of his success to video marketing. This helped him create compelling property videos that showcase his listings in a way that resonates with his target audience. InVideo’s user-friendly interface and wide range of templates and design elements have allowed him to quickly and efficiently create professional-looking videos.
- The Boutique Real Estate Group is a luxury real estate brokerage based in California specializing in creating house tour videos for clients. The company has been creating video content that showcases its unique brand and services. Through video marketing, the company has produced engaging videos featuring its agents, properties, and community involvement.
- Rick Baker is a real estate agent based in Texas who has been using video marketing to provide detailed information and solutions to his client’s pain points. His virtual marketing tours have significantly increased the engagement and interest of potential buyers, resulting in faster property sales and increased revenue.
These are just a few examples of how real estate businesses use InVideo to create compelling marketing videos. Using InVideo, realtors and agents can save time, improve their marketing efforts, and ultimately close more deals and grow their businesses.
InVideo is a powerful and user-friendly video editing software that can help real estate businesses create compelling marketing videos quickly and easily. Here are some key takeaways to keep in mind:
InVideo Provides Many Benefits for Real Estate Businesses
InVideo offers many benefits for real estate businesses, including increased engagement, better property showcasing, greater reach, trust-building, time-saving, and improved SEO. Using InVideo, realtors and agents can create professional-quality videos that help them stand out in a crowded market and drive more business.
InVideo Is a Cost-effective Solution for Video Marketing
Compared to traditional video production methods, InVideo is a cost-effective solution for creating high-quality videos. With its user-friendly video creator interface and pre-made templates, real estate businesses can create professional-looking videos in a fraction of the time and at a fraction of the cost.
InVideo Is Easy To Use
InVideo’s user-friendly interface makes it easy for real estate businesses to create effective marketing videos, even if they have little to no experience with video editing. With its drag-and-drop functionality and pre-made templates, InVideo simplifies the video creation process, allowing realtors and agents to focus on what they do best – selling properties.
InVideo Has Pricing Options To Fit Any Budget
InVideo offers a variety of pricing options to fit any budget, from a free plan for beginners to paid plans for businesses with more advanced video marketing needs. Real estate businesses of all sizes and budgets can use InVideo’s powerful video editing capabilities.
If you’re a real estate business looking to improve your video marketing efforts, InVideo is a powerful tool that can help you create compelling marketing videos quickly and easily. With its user-friendly interface, pre-made templates, and cost-effective pricing options, InVideo is valuable to any realtor or agent’s marketing toolkit.
So why not try InVideo today and see how it can help you create eye-catching videos and grow your business?
FAQs: InVideo Review
If you’re considering using InVideo for your real estate video marketing needs, you may have questions about the software. Here are some of the most frequently asked questions about InVideo:
Is InVideo completely free?
InVideo offers a free plan that includes basic features and allows you to create up to 60 videos per month. However, you must upgrade to a paid plan if you want access to more advanced features and unlimited video creation.
Is InVideo free or paid?
InVideo offers both free and paid plans. The free plan includes basic features and allows you to access up to 6000+ video templates, while paid plans offer more advanced features and unlimited video creation. For paid plans, $15 per month for the Business plan and $30 per month for the Unlimited plan.
Is InVideo easy to use?
Yes, InVideo is designed to be user-friendly and easy to use, even for those with little to no video editing experience. The platform features a drag-and-drop interface and pre-made templates, making it easy to create professional-quality videos quickly and easily.
Which is better, Pictory or InVideo?
Pictory is another video editing software that is popular among real estate businesses. While both InVideo and Pictory offer similar features, InVideo is known for its user-friendly interface, high-quality templates, and cost-effectiveness. Ultimately, the choice between the two will depend on your specific needs and preferences.
Is InVideo good or bad?
InVideo is a highly-rated video editing software that is trusted by real estate businesses around the world. Its user-friendly interface, high-quality templates, and cost-effective pricing make it an attractive option for businesses looking to improve their video marketing efforts.
However, like any software, InVideo is not for advanced editing and may not be the best fit for every business, so it’s essential to research and determine whether it’s the right choice for you.